According to the 2024 National Brand Competitiveness Index in South Korea, the brand competitiveness index of LG Whisen measured 79 out of 100. Samsung Electronics followed with an index score of 78 out of 100, both rising by one point year-on-year.
National Brand Competitiveness Index of air conditioner brands in South Korea in 2024
Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
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JoongAng Ilbo (The Central Times). (May 12, 2024). National Brand Competitiveness Index of air conditioner brands in South Korea in 2024 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/667099/south-korea-air-conditioner-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of air conditioner brands in South Korea in 2024." Chart. May 12, 2024. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/667099/south-korea-air-conditioner-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2024). National Brand Competitiveness Index of air conditioner brands in South Korea in 2024. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/667099/south-korea-air-conditioner-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Air Conditioner Brands in South Korea in 2024." Statista, Statista Inc., 12 May 2024, https://www.statista.com/statistics/667099/south-korea-air-conditioner-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of air conditioner brands in South Korea in 2024 Statista, https://www.statista.com/statistics/667099/south-korea-air-conditioner-brand-competitiveness-index/ (last visited December 31, 2024)
National Brand Competitiveness Index of air conditioner brands in South Korea in 2024 [Graph], JoongAng Ilbo (The Central Times), May 12, 2024. [Online]. Available: https://www.statista.com/statistics/667099/south-korea-air-conditioner-brand-competitiveness-index/
