In 2024, the brand competitiveness index of Tromm by LG Electronics measured 81 out of 100. It thus ranked first among washing machine brands. Samsung and WINIA scored 79 and 73 points, respectively.
National Brand Competitiveness Index of washing machine brands in South Korea in 2024
Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
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JoongAng Ilbo (The Central Times). (May 12, 2024). National Brand Competitiveness Index of washing machine brands in South Korea in 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/667088/south-korea-washing-machine-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of washing machine brands in South Korea in 2024." Chart. May 12, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/667088/south-korea-washing-machine-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2024). National Brand Competitiveness Index of washing machine brands in South Korea in 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/667088/south-korea-washing-machine-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Washing Machine Brands in South Korea in 2024." Statista, Statista Inc., 12 May 2024, https://www.statista.com/statistics/667088/south-korea-washing-machine-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of washing machine brands in South Korea in 2024 Statista, https://www.statista.com/statistics/667088/south-korea-washing-machine-brand-competitiveness-index/ (last visited November 21, 2024)
National Brand Competitiveness Index of washing machine brands in South Korea in 2024 [Graph], JoongAng Ilbo (The Central Times), May 12, 2024. [Online]. Available: https://www.statista.com/statistics/667088/south-korea-washing-machine-brand-competitiveness-index/
