In 2023, Lotteria ranked among fast food restaurants in terms of brand competitiveness, with a score of 79 out of 100. This was followed by Mom's Touch with a score of 78.
National Brand Competitiveness Index of fast food restaurant brands in South Korea in 2023
Characteristic
Index score on a 0 to 100 scale
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Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
The source does not provide an exact publication date. Date given here is the day of data access.
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JoongAng Ilbo (The Central Times). (September 24, 2023). National Brand Competitiveness Index of fast food restaurant brands in South Korea in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/666984/south-korea-fast-food-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of fast food restaurant brands in South Korea in 2023." Chart. September 24, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/666984/south-korea-fast-food-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2023). National Brand Competitiveness Index of fast food restaurant brands in South Korea in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/666984/south-korea-fast-food-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Fast Food Restaurant Brands in South Korea in 2023." Statista, Statista Inc., 24 Sep 2023, https://www.statista.com/statistics/666984/south-korea-fast-food-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of fast food restaurant brands in South Korea in 2023 Statista, https://www.statista.com/statistics/666984/south-korea-fast-food-brand-competitiveness-index/ (last visited July 22, 2024)
National Brand Competitiveness Index of fast food restaurant brands in South Korea in 2023 [Graph], JoongAng Ilbo (The Central Times), September 24, 2023. [Online]. Available: https://www.statista.com/statistics/666984/south-korea-fast-food-brand-competitiveness-index/