In 2023, Seoul National University Hospital ranked first among general hospital brands in terms of brand competitiveness, with a score of 79 out of 100. This was followed by the Severance Hospital, Asan Medical Center, and Samsung Medical Center, each with a score of 78.
National Brand Competitiveness Index of general hospital brands in South Korea in 2023
Characteristic
Index score on a 0 to 100 scale
Seoul National University Hospital
79
Asan Medical Center
78
Samsung Medical Center
78
Severance Hospital
78
The Catholic University of Korea Seoul St. Mary's Hospital
Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
The source does not provide an exact publication date. Date given here is the day of data access.
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JoongAng Ilbo (The Central Times). (September 24, 2023). National Brand Competitiveness Index of general hospital brands in South Korea in 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/666977/south-korea-general-hospital-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of general hospital brands in South Korea in 2023." Chart. September 24, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/666977/south-korea-general-hospital-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2023). National Brand Competitiveness Index of general hospital brands in South Korea in 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/666977/south-korea-general-hospital-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of General Hospital Brands in South Korea in 2023." Statista, Statista Inc., 24 Sep 2023, https://www.statista.com/statistics/666977/south-korea-general-hospital-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of general hospital brands in South Korea in 2023 Statista, https://www.statista.com/statistics/666977/south-korea-general-hospital-brand-competitiveness-index/ (last visited November 21, 2024)
National Brand Competitiveness Index of general hospital brands in South Korea in 2023 [Graph], JoongAng Ilbo (The Central Times), September 24, 2023. [Online]. Available: https://www.statista.com/statistics/666977/south-korea-general-hospital-brand-competitiveness-index/
