According to the National Brand Competitiveness Index of airline brands in South Korea in 2024, Korean Air's brand competitiveness index measured 81, while Asiana Airlines' index measured 79 out of 100.
National Brand Competitiveness Index of international airline brands in South Korea in 2024
Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
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JoongAng Ilbo (The Central Times). (August 4, 2024). National Brand Competitiveness Index of international airline brands in South Korea in 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/666972/south-korea-airline-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of international airline brands in South Korea in 2024." Chart. August 4, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/666972/south-korea-airline-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2024). National Brand Competitiveness Index of international airline brands in South Korea in 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/666972/south-korea-airline-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of International Airline Brands in South Korea in 2024." Statista, Statista Inc., 4 Aug 2024, https://www.statista.com/statistics/666972/south-korea-airline-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of international airline brands in South Korea in 2024 Statista, https://www.statista.com/statistics/666972/south-korea-airline-brand-competitiveness-index/ (last visited December 23, 2024)
National Brand Competitiveness Index of international airline brands in South Korea in 2024 [Graph], JoongAng Ilbo (The Central Times), August 4, 2024. [Online]. Available: https://www.statista.com/statistics/666972/south-korea-airline-brand-competitiveness-index/
