This statistic shows the results of a survey in which respondents were asked whether there is a difference between leading brands and supermarket brands in the United Kingdom (UK) in 2016, by primary supermarket. A majority of 76 percent of respondents from Aldi do not find much difference between branded products and private label, in contrast with only 40 percent of respondents that shop at Marks and Spencers.
Consumer opinions on leading brands as opposed to supermarket brands in the United Kingdom (UK) in 2016, by primary supermarket
Characteristic
Well-known brands are usually better than shop's own brands
There isn't much difference between leading brands and supermarket brands
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YouGov. (November 30, 2016). Consumer opinions on leading brands as opposed to supermarket brands in the United Kingdom (UK) in 2016, by primary supermarket [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/666966/preference-of-brands-in-grocery-shopping-united-kingdom-uk/
YouGov. "Consumer opinions on leading brands as opposed to supermarket brands in the United Kingdom (UK) in 2016, by primary supermarket ." Chart. November 30, 2016. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/666966/preference-of-brands-in-grocery-shopping-united-kingdom-uk/
YouGov. (2016). Consumer opinions on leading brands as opposed to supermarket brands in the United Kingdom (UK) in 2016, by primary supermarket . Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/666966/preference-of-brands-in-grocery-shopping-united-kingdom-uk/
YouGov. "Consumer Opinions on Leading Brands as Opposed to Supermarket Brands in The United Kingdom (Uk) in 2016, by Primary Supermarket ." Statista, Statista Inc., 30 Nov 2016, https://www.statista.com/statistics/666966/preference-of-brands-in-grocery-shopping-united-kingdom-uk/
YouGov, Consumer opinions on leading brands as opposed to supermarket brands in the United Kingdom (UK) in 2016, by primary supermarket Statista, https://www.statista.com/statistics/666966/preference-of-brands-in-grocery-shopping-united-kingdom-uk/ (last visited December 31, 2024)
Consumer opinions on leading brands as opposed to supermarket brands in the United Kingdom (UK) in 2016, by primary supermarket [Graph], YouGov, November 30, 2016. [Online]. Available: https://www.statista.com/statistics/666966/preference-of-brands-in-grocery-shopping-united-kingdom-uk/
