In a September 2019 survey conducted among consumers in Canada, 17 percent of responding women strongly agreed that they were more likely to remember ads from brands or companies they trusted. The same was true for 18 percent of male respondents. All in all, 73 percent of consumers in Canada were likely to recall ads from trusted brands.
Percentage of consumers who better recall advertising from trusted brands or companies in Canada as of September 2019, by gender
Characteristic
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Strongly disagree
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Question: "Do you agree or disagree with the following statements? - I’m more likely to remember advertisements from companies or brands that I trust."
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Ipsos. (February 3, 2020). Percentage of consumers who better recall advertising from trusted brands or companies in Canada as of September 2019, by gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/666938/consumer-recall-of-ads-from-trusted-brands-canada-gender/
Ipsos. "Percentage of consumers who better recall advertising from trusted brands or companies in Canada as of September 2019, by gender." Chart. February 3, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/666938/consumer-recall-of-ads-from-trusted-brands-canada-gender/
Ipsos. (2020). Percentage of consumers who better recall advertising from trusted brands or companies in Canada as of September 2019, by gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/666938/consumer-recall-of-ads-from-trusted-brands-canada-gender/
Ipsos. "Percentage of Consumers Who Better Recall Advertising from Trusted Brands or Companies in Canada as of September 2019, by Gender." Statista, Statista Inc., 3 Feb 2020, https://www.statista.com/statistics/666938/consumer-recall-of-ads-from-trusted-brands-canada-gender/
Ipsos, Percentage of consumers who better recall advertising from trusted brands or companies in Canada as of September 2019, by gender Statista, https://www.statista.com/statistics/666938/consumer-recall-of-ads-from-trusted-brands-canada-gender/ (last visited July 22, 2024)
Percentage of consumers who better recall advertising from trusted brands or companies in Canada as of September 2019, by gender [Graph], Ipsos, February 3, 2020. [Online]. Available: https://www.statista.com/statistics/666938/consumer-recall-of-ads-from-trusted-brands-canada-gender/
