Family restaurant brand competitiveness index in South Korea 2017

Published by Statista Research Department, Dec 19, 2022
In 2017, VIPS ranked first among family restaurant brands in terms of brand competitiveness, with a score of 76 out of 100. This was followed by Ashley and Outback Steakhouse, each with a score of 75.

National Brand Competitiveness Index of family restaurant brands in South Korea in 2017

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Release date

February 2018

Region

South Korea

Survey time period

2017

Supplementary notes

Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."

The source does not provide an exact publication date. Date given here is the day of data access.

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