In a September 2019 survey conducted among consumers in Canada, 73 percent of responding Canadians 18 said they were more likely to remember advertising from brands or companies they trusted. In fact, 15 percent of survey participants strongly agreed with this statement.
Percentage of consumers who better recall advertising from trusted brands or companies in Canada as of September 2019
Question: "Do you agree or disagree with the following statements? - I’m more likely to remember advertisements from companies or brands that I trust."
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Ipsos. (February 3, 2020). Percentage of consumers who better recall advertising from trusted brands or companies in Canada as of September 2019 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/666890/consumer-recall-of-ads-from-trusted-brands-canada/
Ipsos. "Percentage of consumers who better recall advertising from trusted brands or companies in Canada as of September 2019." Chart. February 3, 2020. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/666890/consumer-recall-of-ads-from-trusted-brands-canada/
Ipsos. (2020). Percentage of consumers who better recall advertising from trusted brands or companies in Canada as of September 2019. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/666890/consumer-recall-of-ads-from-trusted-brands-canada/
Ipsos. "Percentage of Consumers Who Better Recall Advertising from Trusted Brands or Companies in Canada as of September 2019." Statista, Statista Inc., 3 Feb 2020, https://www.statista.com/statistics/666890/consumer-recall-of-ads-from-trusted-brands-canada/
Ipsos, Percentage of consumers who better recall advertising from trusted brands or companies in Canada as of September 2019 Statista, https://www.statista.com/statistics/666890/consumer-recall-of-ads-from-trusted-brands-canada/ (last visited December 03, 2024)
Percentage of consumers who better recall advertising from trusted brands or companies in Canada as of September 2019 [Graph], Ipsos, February 3, 2020. [Online]. Available: https://www.statista.com/statistics/666890/consumer-recall-of-ads-from-trusted-brands-canada/