In 2023, SK ranked first among gas station brands in terms of brand competitiveness, with a score of 77 out of 100. This was followed by GS Caltex and S-Oil, each with a score of 76.
National Brand Competitiveness Index of gas station brands in South Korea in 2023
Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
The source does not provide an exact publication date. Date given here is the day of data access.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
JoongAng Ilbo (The Central Times). (September 24, 2023). National Brand Competitiveness Index of gas station brands in South Korea in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/666879/south-korea-gas-station-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of gas station brands in South Korea in 2023." Chart. September 24, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/666879/south-korea-gas-station-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2023). National Brand Competitiveness Index of gas station brands in South Korea in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/666879/south-korea-gas-station-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Gas Station Brands in South Korea in 2023." Statista, Statista Inc., 24 Sep 2023, https://www.statista.com/statistics/666879/south-korea-gas-station-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of gas station brands in South Korea in 2023 Statista, https://www.statista.com/statistics/666879/south-korea-gas-station-brand-competitiveness-index/ (last visited December 21, 2024)
National Brand Competitiveness Index of gas station brands in South Korea in 2023 [Graph], JoongAng Ilbo (The Central Times), September 24, 2023. [Online]. Available: https://www.statista.com/statistics/666879/south-korea-gas-station-brand-competitiveness-index/
