Online bookstore brand competitiveness index in South Korea 2024

Published by Statista Research Department, Oct 24, 2024

In 2024, YES24 ranked first among online bookstores in terms of brand competitiveness, with a score of 79 out of 100. This was followed by Kyobo Book Centre and Aladdin with scores of 78 and 77, respectively.

National Brand Competitiveness Index of online bookstore brands in South Korea in 2024

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Release date

August 2024

Region

South Korea

Survey time period

2024

Supplementary notes

Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."


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