In 2023, Lotte Hotel and The Shilla ranked first in the hotel service industry in terms of brand competitiveness, each with a score of 76 out of 100. All four brands listed had their scores reduced compared to the previous year.
National Brand Competitiveness Index of hotel brands in South Korea in 2023
Characteristic
Index score on a 0 to 100 scale
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Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
The source does not provide an exact publication date. Date given here is the day of data access.
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JoongAng Ilbo (The Central Times). (September 24, 2023). National Brand Competitiveness Index of hotel brands in South Korea in 2023 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/666767/south-korea-hotel-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of hotel brands in South Korea in 2023." Chart. September 24, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/666767/south-korea-hotel-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2023). National Brand Competitiveness Index of hotel brands in South Korea in 2023. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/666767/south-korea-hotel-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Hotel Brands in South Korea in 2023." Statista, Statista Inc., 24 Sep 2023, https://www.statista.com/statistics/666767/south-korea-hotel-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of hotel brands in South Korea in 2023 Statista, https://www.statista.com/statistics/666767/south-korea-hotel-brand-competitiveness-index/ (last visited July 03, 2024)
National Brand Competitiveness Index of hotel brands in South Korea in 2023 [Graph], JoongAng Ilbo (The Central Times), September 24, 2023. [Online]. Available: https://www.statista.com/statistics/666767/south-korea-hotel-brand-competitiveness-index/