Life insurance brand competitiveness index in South Korea 2023

Published by L. Yoon, Jul 1, 2024
According to the National Brand Competitiveness Index of life insurance brands in South Korea in 2023, Samsung Life Insurance ranked first among life insurance brands, with the brand competitiveness index measured at 82 out of 100.

National Brand Competitiveness Index of life insurance brands in South Korea in 2023

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Release date

September 2023

Region

South Korea

Survey time period

2023

Supplementary notes

Released date is the date of access.
Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."

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