According to the National Brand Competitiveness Index of banking brands in South Korea in 2023, Shinhan Bank and KB Kookmin Bank ranked first together, with their brand competitiveness index measuring 75 out of 100.
National Brand Competitiveness Index of bank brands in South Korea in 2023
Released date is the date of access. Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
JoongAng Ilbo (The Central Times). (September 24, 2023). National Brand Competitiveness Index of bank brands in South Korea in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/666744/south-korea-bank-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of bank brands in South Korea in 2023." Chart. September 24, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/666744/south-korea-bank-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2023). National Brand Competitiveness Index of bank brands in South Korea in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/666744/south-korea-bank-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Bank Brands in South Korea in 2023." Statista, Statista Inc., 24 Sep 2023, https://www.statista.com/statistics/666744/south-korea-bank-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of bank brands in South Korea in 2023 Statista, https://www.statista.com/statistics/666744/south-korea-bank-brand-competitiveness-index/ (last visited December 22, 2024)
National Brand Competitiveness Index of bank brands in South Korea in 2023 [Graph], JoongAng Ilbo (The Central Times), September 24, 2023. [Online]. Available: https://www.statista.com/statistics/666744/south-korea-bank-brand-competitiveness-index/
