According to the National Brand Competitiveness Index of credit card brands in South Korea in 2023, Shinhan Card and Samsung Card ranked first with a brand competitiveness index of 76 out of 100.
National Brand Competitiveness Index of credit card brands in South Korea in 2023
Characteristic
Index score on a 0 to 100 scale
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Released date is the date of access. Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
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JoongAng Ilbo (The Central Times). (September 24, 2023). National Brand Competitiveness Index of credit card brands in South Korea in 2023 [Graph]. In Statista. Retrieved July 04, 2024, from https://www.statista.com/statistics/666450/south-korea-credit-card-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of credit card brands in South Korea in 2023." Chart. September 24, 2023. Statista. Accessed July 04, 2024. https://www.statista.com/statistics/666450/south-korea-credit-card-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2023). National Brand Competitiveness Index of credit card brands in South Korea in 2023. Statista. Statista Inc.. Accessed: July 04, 2024. https://www.statista.com/statistics/666450/south-korea-credit-card-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Credit Card Brands in South Korea in 2023." Statista, Statista Inc., 24 Sep 2023, https://www.statista.com/statistics/666450/south-korea-credit-card-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of credit card brands in South Korea in 2023 Statista, https://www.statista.com/statistics/666450/south-korea-credit-card-brand-competitiveness-index/ (last visited July 04, 2024)
National Brand Competitiveness Index of credit card brands in South Korea in 2023 [Graph], JoongAng Ilbo (The Central Times), September 24, 2023. [Online]. Available: https://www.statista.com/statistics/666450/south-korea-credit-card-brand-competitiveness-index/