Facebook reached 88 percent, or 12.8 million, of Dutch people ages 13 and up, the most of 17 social media, online video, music streaming and e-commerce brands. The Silicon Valley social network was followed by YouTube, WhatsApp and domestic e-commerce market leader Bol.com. Numbers concern use on all platforms, including desktop, laptops and smartphones. Amazon ranks relatively low in the list as the company is not active in the Netherlands (Dutch consumers can visit a Dutch-language website on the German platform, and then only for the books). This is due to change in 2020, as Amazon will officially launch a full Dutch website.
Monthly reach of selected online social media, video, music and e-commerce brands in the Netherlands in 2019
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Monthly reach of selected online social media, video, music and e-commerce brands in the Netherlands in 2019
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* In September 2019, Disney+ was just released in the Netherlands. The streaming service was launched as a world exclusive in order to test the global release in November 2019. The source emphasises that the reach of 12 percent was reached in the brands' first month in the Netherlands.
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Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
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GfK. (October 21, 2019). Monthly reach of selected online social media, video, music and e-commerce brands in the Netherlands in 2019 [Graph]. In Statista. Retrieved April 18, 2025, from https://www.statista.com/statistics/666252/leading-online-social-platforms-based-on-reach-in-the-netherlands/
GfK. "Monthly reach of selected online social media, video, music and e-commerce brands in the Netherlands in 2019." Chart. October 21, 2019. Statista. Accessed April 18, 2025. https://www.statista.com/statistics/666252/leading-online-social-platforms-based-on-reach-in-the-netherlands/
GfK. (2019). Monthly reach of selected online social media, video, music and e-commerce brands in the Netherlands in 2019. Statista. Statista Inc.. Accessed: April 18, 2025. https://www.statista.com/statistics/666252/leading-online-social-platforms-based-on-reach-in-the-netherlands/
GfK. "Monthly Reach of Selected Online Social Media, Video, Music and E-commerce Brands in The Netherlands in 2019." Statista, Statista Inc., 21 Oct 2019, https://www.statista.com/statistics/666252/leading-online-social-platforms-based-on-reach-in-the-netherlands/
GfK, Monthly reach of selected online social media, video, music and e-commerce brands in the Netherlands in 2019 Statista, https://www.statista.com/statistics/666252/leading-online-social-platforms-based-on-reach-in-the-netherlands/ (last visited April 18, 2025)
Monthly reach of selected online social media, video, music and e-commerce brands in the Netherlands in 2019 [Graph], GfK, October 21, 2019. [Online]. Available: https://www.statista.com/statistics/666252/leading-online-social-platforms-based-on-reach-in-the-netherlands/
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