This chart reports companies' opinion on charging a premium price for the intrinsic added value of 'made in Italy' products. As of the survey period, 38 percent of respondents considered that a premium price is not justified, while 22 percent of respondents would charge a premium price of 10-20% to reflect the added value of certified Italian products.
Up to what value does the added value perceived on 'made in Italy' justifies a premium price?
The original survey question was phrased as follow: "Per la sua azienda il valore aggiunto percepito del Made in Italy giustifica un premium price? In che misura?”. The source does not provide any additional information about the survey.
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Symbola Fondazione per le qualità italiane. (June 26, 2015). Up to what value does the added value perceived on 'made in Italy' justifies a premium price? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/666037/premium-price-on-certified-italian-products-by-value-italy/
Symbola Fondazione per le qualità italiane. "Up to what value does the added value perceived on 'made in Italy' justifies a premium price?." Chart. June 26, 2015. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/666037/premium-price-on-certified-italian-products-by-value-italy/
Symbola Fondazione per le qualità italiane. (2015). Up to what value does the added value perceived on 'made in Italy' justifies a premium price?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/666037/premium-price-on-certified-italian-products-by-value-italy/
Symbola Fondazione per le qualità italiane. "Up to What Value Does The Added Value Perceived on 'made in Italy' Justifies a Premium Price?." Statista, Statista Inc., 26 Jun 2015, https://www.statista.com/statistics/666037/premium-price-on-certified-italian-products-by-value-italy/
Symbola Fondazione per le qualità italiane, Up to what value does the added value perceived on 'made in Italy' justifies a premium price? Statista, https://www.statista.com/statistics/666037/premium-price-on-certified-italian-products-by-value-italy/ (last visited December 21, 2024)
Up to what value does the added value perceived on 'made in Italy' justifies a premium price? [Graph], Symbola Fondazione per le qualità italiane, June 26, 2015. [Online]. Available: https://www.statista.com/statistics/666037/premium-price-on-certified-italian-products-by-value-italy/
