This statistic displays the willingness to pay a higher price when purchasing certified Italian products in Italy in 2015. As of the survey period, the great majority of the respondents (67 percent) admitted that they would pay more when purchasing a product that had been manufactured in Italy.
Would you be willing to pay a higher price if you would be certain that the product you are purchasing it has been produced in Italy?
Characteristic
Share of respondents
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The original survey question was phrased as follow: "Lei quanto sarebbe disposto a pagare di più un prodotto se le venisse garantito che é stato fabbricato in Italia?". The source does not provide any additional information about the survey.
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Symbola Fondazione per le qualità italiane. (June 26, 2015). Would you be willing to pay a higher price if you would be certain that the product you are purchasing it has been produced in Italy? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/666009/willingness-to-pay-higher-price-certified-italian-products-italy/
Symbola Fondazione per le qualità italiane. "Would you be willing to pay a higher price if you would be certain that the product you are purchasing it has been produced in Italy?." Chart. June 26, 2015. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/666009/willingness-to-pay-higher-price-certified-italian-products-italy/
Symbola Fondazione per le qualità italiane. (2015). Would you be willing to pay a higher price if you would be certain that the product you are purchasing it has been produced in Italy?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/666009/willingness-to-pay-higher-price-certified-italian-products-italy/
Symbola Fondazione per le qualità italiane. "Would You Be Willing to Pay a Higher Price If You Would Be Certain That The Product You Are Purchasing It Has Been Produced in Italy?." Statista, Statista Inc., 26 Jun 2015, https://www.statista.com/statistics/666009/willingness-to-pay-higher-price-certified-italian-products-italy/
Symbola Fondazione per le qualità italiane, Would you be willing to pay a higher price if you would be certain that the product you are purchasing it has been produced in Italy? Statista, https://www.statista.com/statistics/666009/willingness-to-pay-higher-price-certified-italian-products-italy/ (last visited July 22, 2024)
Would you be willing to pay a higher price if you would be certain that the product you are purchasing it has been produced in Italy? [Graph], Symbola Fondazione per le qualità italiane, June 26, 2015. [Online]. Available: https://www.statista.com/statistics/666009/willingness-to-pay-higher-price-certified-italian-products-italy/
