Pokémon Go active user number worldwide 2016-2020, by region
In July 2016, an augmented reality gaming phenomenon hit our smartphone screens. Pokémon GO had players roaming around parks and streets in the real world in an attempt to capture, train and battle their virtual Pokémon. There were an estimated 27 million users of this innovative game in the United States in 2016 and the figure is set to soar to 67 million in 2020. The game is particularly beloved in the Asia Pacific region, where the number of users is set to increase from 84 million to 311 million in the same timeframe.
Pokémon GO in the U.S.
Although the original hype around the game has died down some three years later, Pokémon GO has still retained a loyal fan base in the United States. As of February 2019, it was found that 23.1 percent of Android Pokémon GO app owners in the United States accessed the gaming app on a daily basis and 58.2 percent used it monthly. Given the universal appeal of the Pokémon world, the app has a relatively balanced gender split amongst its users in the United States – 56.4 percent of the users in the U.S. were male compared to 43.6 percent who were female.
Pokémon GO rakes in the revenue
Although the app is free-to-play, the freemium business model means that revenue is generated via in-app purchases carried out by the user. Within the Pokémon GO app, these purchases include Pokéballs, which are used to capture Pokémon, a Revive power-up for your favorite fallen Pokémon, and a Lucky Egg, which increases the experience gained by a Pokémon in battle. Player spending on the app stood at an impressive 2.27 billion U.S. dollars at the end of 2018, with players in the United States and Japan being particularly keen to get their hands on the best upgrades.
Pokémon GO in the U.S.
Although the original hype around the game has died down some three years later, Pokémon GO has still retained a loyal fan base in the United States. As of February 2019, it was found that 23.1 percent of Android Pokémon GO app owners in the United States accessed the gaming app on a daily basis and 58.2 percent used it monthly. Given the universal appeal of the Pokémon world, the app has a relatively balanced gender split amongst its users in the United States – 56.4 percent of the users in the U.S. were male compared to 43.6 percent who were female.
Pokémon GO rakes in the revenue
Although the app is free-to-play, the freemium business model means that revenue is generated via in-app purchases carried out by the user. Within the Pokémon GO app, these purchases include Pokéballs, which are used to capture Pokémon, a Revive power-up for your favorite fallen Pokémon, and a Lucky Egg, which increases the experience gained by a Pokémon in battle. Player spending on the app stood at an impressive 2.27 billion U.S. dollars at the end of 2018, with players in the United States and Japan being particularly keen to get their hands on the best upgrades.
