Global e-commerce market share of leading e-retailers 2022

Published by Daniela Coppola, Feb 5, 2024
Alibaba was the top company worldwide in terms of gross merchandise volume (GMV) share across the web. The Chinese e-retail giant which provides consumers business-to-business (B2B), consumer-to-consumer (C2C), and business-to-consmer (B2C) e-commerce accounted for a total 23 percent of the overall online GMV in 2022. Amazon ranked second, accounting for 12 percent of overall online GMV.

E-commerce market share of leading e-retailers worldwide in 2022, based on GMV

CharacteristicShare of e-retail sales
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Statistic: E-commerce market share of leading e-retailers worldwide in 2022, based on GMV

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Release date

October 2023

Region

Worldwide

Survey time period

2022

Special properties

based on gross merchandise volume (GMV)

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