Importance of referral programs to B2B sales success in North America in 2015

Published by Statista Research Department, Dec 1, 2015
The graph presents the importance of B2B referral programs to sales success in North America in 2015. According to the source, 58.6 percent of B2B professionals working in companies with referral programs stated that referrals were very important to their sales success.

Importance of B2B referral programs to sales success in North America in 2015

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Sources

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Release date

December 2015

Region

Canada, United States

Survey time period

2015

Number of respondents

600 B2B professionals

Supplementary notes

This question was phrased by the source as follows: "How important are referrals to your sales success?"

The source does not provide information on the type of survey used or the date of survey.

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