Effect of B2B referrals in North America in 2015

Published by Statista Research Department, Dec 1, 2015
The graph presents the effectiveness of B2B referral programs used by companies in North America in 2015. According to the source, 71 percent of companies with B2B referral programs reported higher conversion rates in 2015.

Effectiveness of B2B referral programs used by companies in North America in 2015

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Sources

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Release date

December 2015

Region

Canada, United States

Survey time period

2015

Number of respondents

600 B2B professionals

Special properties

based on companies with referral programs

Supplementary notes

The source does not provide information on the type of survey used or the date of survey.

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