South Korea: OOH ad revenue format shares 2016-2024

Published by Statista Research Department, Feb 8, 2024
In 2022, revenue derived from transit advertising contributed 40.9 percent of all advertising generated from out-of-home (OOH) advertising in South Korea. Billboards contributed an additional 37.2 percent. It is forecast that these two types of advertising will continue to make up the largest share of OOH advertising revenue.

Distribution of out-of-home advertising revenue in South Korea from 2016 to 2022 with forecasts up to 2024, by format

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Release date

January 2024

Region

South Korea

Survey time period

2016 to 2022

Number of respondents

2,200 advertising companies

Method of interview

Face-to-face interviews, telephone interviews

Supplementary notes

* Includes theaters, sports arena and shopping malls.
** Estimate.

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Topics

Advertising industry in South KoreaAdvertising worldwideAdvertising in the Asia-Pacific regionDigital advertising worldwideDigital advertising in South Korea
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