Tire brand competitiveness index South Korea 2024

Published by
Jang Seob Yoon,
Oct 22, 2024

In 2024, Hankook Tire recorded a brand competitiveness index of 80 points in South Korea, the same score as in the year before. This was the highest score out of the three domestic tire companies in the country. 

National Brand Competitiveness Index of tire brands in South Korea in 2024

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Release date

May 2024

Region

South Korea

Survey time period

2024

Supplementary notes

Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."

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