Legoland's revenue worldwide 2011-2023

Legoland (trademarked as LEGOLAND) generated 914 million British pounds in revenue from its parks and resorts worldwide in 2023. The revenue made in 2023 also represented a ten-year high for Legoland parks, with the second-highest year for revenue during the last decade coming in 2022, when 903 million British pounds was generated. 

Legoland’s global presence

Owned and operated by the British theme park company Merlin Entertainments, Legoland parks are themed around LEGO and are designed specifically for families with children. The amusement park chain currently consists of 10 resorts: Legoland Billund, Legoland Windsor, Legoland Deutschland, Legoland Malaysia, Legoland Dubai, Legoland Japan, Legoland New York, Legoland California, Legoland Florida, and Legoland Korea. In 2023, the parks saw nearly 17 million visitors. Within Europe, the Legoland Windsor in Berkshire, England was among the highest valued theme parks, estimated at 671 million U.S. dollars as of May 2024. 

The value of LEGO

The plastic bricks are some of the most popular toys round the world. The net sales of the Lego group worldwide surpassed the 65 billion Danish kroner mark in 2023, having grown every year since 2017. In reflection of the brand's commercial standing, LEGO was estimated to be worth more than 13 billion U.S. dollars in 2023.