This statistic shows the results of a survey in which respondents were asked if they are aware of free-from branded foods in the United Kingdom (UK) in 2015. Food allergy or intolerance sufferers are the most aware of free-from foods, whereas those wishing to cut down on gluten and dairy are unaware of such products at 27 and 26 percent respectively.
Before taking this survey, how aware, if at all, were you of free-from branded foods?*
Cutting down on gluten = n(245); Allergy / intolerance sufferers = n(242); Cutting down on dairy = n(261)
Method of interview
Online survey
Supplementary notes
* A boost was included to ensure that there were robust numbers for key consumer groups including wheat / gluten intolerant or allergic, dairy intolerant or allergic, free-from buyers and parents with children with food intolerances / allergies.
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YouGov. (May 17, 2016). Before taking this survey, how aware, if at all, were you of free-from branded foods?* [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/663794/awareness-of-free-from-foods-united-kingdom-uk/
YouGov. "Before taking this survey, how aware, if at all, were you of free-from branded foods?* ." Chart. May 17, 2016. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/663794/awareness-of-free-from-foods-united-kingdom-uk/
YouGov. (2016). Before taking this survey, how aware, if at all, were you of free-from branded foods?* . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/663794/awareness-of-free-from-foods-united-kingdom-uk/
YouGov. "Before Taking This Survey, How Aware, If at All, Were You of Free-from Branded Foods?* ." Statista, Statista Inc., 17 May 2016, https://www.statista.com/statistics/663794/awareness-of-free-from-foods-united-kingdom-uk/
YouGov, Before taking this survey, how aware, if at all, were you of free-from branded foods?* Statista, https://www.statista.com/statistics/663794/awareness-of-free-from-foods-united-kingdom-uk/ (last visited December 22, 2024)
Before taking this survey, how aware, if at all, were you of free-from branded foods?* [Graph], YouGov, May 17, 2016. [Online]. Available: https://www.statista.com/statistics/663794/awareness-of-free-from-foods-united-kingdom-uk/