Cable TV ad revenue in South Korea 2014-2024

Published by Statista Research Department, Feb 8, 2024
In 2022, advertising revenue of cable TV program providers (PP) in South Korea amounted to around 2.15 trillion South Korean won. While revenue has fluctuated over the years, it is forecast to fall again over the next two years.

Cable TV program provider (PP) advertising revenue in South Korea from 2014 to 2022 with forecasts up to 2024 (in trillion South Korean won)

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Release date

January 2024

Region

South Korea

Survey time period

2014 to 2022

Number of respondents

2,200 advertising companies

Method of interview

Face-to-face interviews, telephone interviews

Supplementary notes

* Estimate.

Figures have been rounded.

1,000 South Korean won equals 0.75 U.S. dollars or 0.69 euro as of February 2024.

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Overview

5

Pay TV

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Broadcast advertising

6

Leading broadcasters

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TV ratings

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Consumption

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Consumer preferences

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