In 2021, around 47.5 percent of terrestrial TV advertising revenue was derived from program advertising. Other major revenue sources were sponsorship advertising and commercial breaks. The contributions of program advertising is expected to decline while commercial breaks become more profitable.
Distribution of terrestrial TV advertising revenue in South Korea from 2015 to 2021 with forecasts up to 2023, by type
Characteristic
Program advertising
Sponsorship advertising
Piece advertising
Product placement
Time check advertising
Subtitle advertising
Virtual advertising
Commercial break
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KOBACO. (January 13, 2023). Distribution of terrestrial TV advertising revenue in South Korea from 2015 to 2021 with forecasts up to 2023, by type [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/663683/south-korea-terrestrial-tv-advertising-share-type/
KOBACO. "Distribution of terrestrial TV advertising revenue in South Korea from 2015 to 2021 with forecasts up to 2023, by type." Chart. January 13, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/663683/south-korea-terrestrial-tv-advertising-share-type/
KOBACO. (2023). Distribution of terrestrial TV advertising revenue in South Korea from 2015 to 2021 with forecasts up to 2023, by type. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/663683/south-korea-terrestrial-tv-advertising-share-type/
KOBACO. "Distribution of Terrestrial Tv Advertising Revenue in South Korea from 2015 to 2021 with Forecasts up to 2023, by Type." Statista, Statista Inc., 13 Jan 2023, https://www.statista.com/statistics/663683/south-korea-terrestrial-tv-advertising-share-type/
KOBACO, Distribution of terrestrial TV advertising revenue in South Korea from 2015 to 2021 with forecasts up to 2023, by type Statista, https://www.statista.com/statistics/663683/south-korea-terrestrial-tv-advertising-share-type/ (last visited July 22, 2024)
Distribution of terrestrial TV advertising revenue in South Korea from 2015 to 2021 with forecasts up to 2023, by type [Graph], KOBACO, January 13, 2023. [Online]. Available: https://www.statista.com/statistics/663683/south-korea-terrestrial-tv-advertising-share-type/