Terrestrial TV ad revenue in South Korea 2015-2023, by type

Published by Statista Research Department, Jul 1, 2024
In 2021, revenue from program advertisements shown on terrestrial TV amounted to around 645.5 billion South Korean won. Other successful types of advertising were sponsorship and mid-program advertising. It is forecast that program advertising revenue will decrease by 2023, while other types of advertisements will generate more revenue.

Terrestrial TV advertising revenue in South Korea from 2015 to 2021 with forecasts for 2022 and 2023, by type (in billion South Korean won)

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Release date

January 2023

Region

South Korea

Survey time period

2015 to 2021

Supplementary notes

* Estimate.

Figures have been rounded.

1,000 South Korean won equals 0.76 U.S. dollars or 0.72 euros as of March 2023.

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