In 2018, 10.1 percent of Sky Italia customers terminated their subscription that year. This figure is called the churn rate. The churn rate in 2019 was slightly higher than in the previous year- in 2018, 9.1 percent of Italian customers ended their subscription.
Churn rate of Sky Italia in Italy from 2015 to June 2018
Churn represents the number of total customers during the year who terminated their subscriptions, net of former customers who reinstated their subscription (within 12 months of terminating their original subscription), expressed as a percentage of total average customers.
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Sky plc. (October 31, 2018). Churn rate of Sky Italia in Italy from 2015 to June 2018 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/662732/sky-italia-churnrate-italy/
Sky plc. "Churn rate of Sky Italia in Italy from 2015 to June 2018." Chart. October 31, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/662732/sky-italia-churnrate-italy/
Sky plc. (2018). Churn rate of Sky Italia in Italy from 2015 to June 2018. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/662732/sky-italia-churnrate-italy/
Sky plc. "Churn Rate of Sky Italia in Italy from 2015 to June 2018." Statista, Statista Inc., 31 Oct 2018, https://www.statista.com/statistics/662732/sky-italia-churnrate-italy/
Sky plc, Churn rate of Sky Italia in Italy from 2015 to June 2018 Statista, https://www.statista.com/statistics/662732/sky-italia-churnrate-italy/ (last visited December 22, 2024)
Churn rate of Sky Italia in Italy from 2015 to June 2018 [Graph], Sky plc, October 31, 2018. [Online]. Available: https://www.statista.com/statistics/662732/sky-italia-churnrate-italy/