Gaming brand recall in the U.S. 2016

Published by
Alexander Kunst,
Sep 3, 2019
The graph shows the gaming brand awareness among gamers in the United States. During the survey carried out in December 2016, 41 percent of respondents said they knew of Activision Blizzard, while 18 percent had heard of Bethesda Softworks, the publisher of Fallout 4.

Gaming brand recognition among gamers in the United States as of December 2016

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Release date

January 2017

Region

United States

Survey time period

December 14 to 23, 2016

Number of respondents

total survey n = 1,560

Age group

18 years and older

Special properties

n = 1,389 respondents who own a home console or PC and personally use it for gaming

Method of interview

Online survey

Supplementary notes

Question: Now we would like to focus on video game publishers and game franchises.Which of these video game publishers do you know (at least by name)?'

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