Share of marketeers with customer knowledge in the Netherlands 2016, by source

Published by Statista Research Department, May 30, 2016
This statistic shows the share of marketeers with customer knowledge in the Netherlands in 2016, by source. Respondents were asked to answer the survey question: "Which sources do you use to gain customer knowledge?". As of 2016, roughly 30 percent of the Dutch respondents used social media as a source to gain customer knowledge.

Which sources do you use to gain customer knowledge?

CharacteristicShare of respondents
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Showing entries 1 to 8 (8 entries in total)
Statistic: Which sources do you use to gain customer knowledge?

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Source

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Release date

May 2016

Region

Netherlands

Survey time period

April 15, 2016 to April 25, 2016

Number of respondents

235 respondents

Special properties

respondents were selected from the marketing database of the source, which notes: "this included individuals who indicated they work in retail (marketing) and/or are interested in retail and e-commerce"

Method of interview

Online survey

Supplementary notes

The source defines contextual marketing as follows: "Marketing where the message tuned optimally to the context of the recipient. The context can be, for example: the current location, a latent need, a previous purchase or personal preferences. In short, these are the signals and data which are of importance to optimize the content of the marketing message at any time during the customer journey."

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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