During a study analyzing the global marketing technology landscape, it was estimated that the martech industry worldwide was worth 344.8 billion U.S. dollars in 2021. At the same time the UK and U.S. markets saw martech value at the level of 149.7 billion dollars.
Marketing technology industry value in the United States, the United Kingdom, and worldwide in 2021
(in billion U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
LXA. (October 27, 2021). Marketing technology industry value in the United States, the United Kingdom, and worldwide in 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/661020/marketing-technology-revenue/
LXA. "Marketing technology industry value in the United States, the United Kingdom, and worldwide in 2021 (in billion U.S. dollars)." Chart. October 27, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/661020/marketing-technology-revenue/
LXA. (2021). Marketing technology industry value in the United States, the United Kingdom, and worldwide in 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/661020/marketing-technology-revenue/
LXA. "Marketing Technology Industry Value in The United States, The United Kingdom, and Worldwide in 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 27 Oct 2021, https://www.statista.com/statistics/661020/marketing-technology-revenue/
LXA, Marketing technology industry value in the United States, the United Kingdom, and worldwide in 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/661020/marketing-technology-revenue/ (last visited November 21, 2024)
Marketing technology industry value in the United States, the United Kingdom, and worldwide in 2021 (in billion U.S. dollars) [Graph], LXA, October 27, 2021. [Online]. Available: https://www.statista.com/statistics/661020/marketing-technology-revenue/
