This statistic shows the results of a recent survey conducted among U.S. consumers in 2016. The respondents were asked how tasty or untasty they consider a list of selected food products. The results revealed that kombucha had an average score of 2.99 on a scale from one to five with 5 being "very tasty".
Consumer beliefs about the taste of food products in the United States in 2016, by category
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Consumer beliefs about the taste of food products in the United States in 2016, by category
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* The question was phrased by the source as follows: “How tasty or untasty do you consider each of the following foods?” Individuals responded on a five-point scale: 1=very untasty, 2=somewhat untasty, 3=neither tasty nor untasty, 4=somewhat tasty, and 5 = very tasty.
The source does not provide any information about the age of the respondents.
FooDS is a monthly online survey with a sample size of at least 1,000 individuals, weighted to match the U.S. population in terms of age, gender, education and region of residence.
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Department of Agricultural Economics. (October 14, 2016). Consumer beliefs about the taste of food products in the United States in 2016, by category [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/660982/us-consumer-beliefs-about-taste-selected-food-products/
Department of Agricultural Economics. "Consumer beliefs about the taste of food products in the United States in 2016, by category ." Chart. October 14, 2016. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/660982/us-consumer-beliefs-about-taste-selected-food-products/
Department of Agricultural Economics. (2016). Consumer beliefs about the taste of food products in the United States in 2016, by category . Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/660982/us-consumer-beliefs-about-taste-selected-food-products/
Department of Agricultural Economics. "Consumer Beliefs about The Taste of Food Products in The United States in 2016, by Category ." Statista, Statista Inc., 14 Oct 2016, https://www.statista.com/statistics/660982/us-consumer-beliefs-about-taste-selected-food-products/
Department of Agricultural Economics, Consumer beliefs about the taste of food products in the United States in 2016, by category Statista, https://www.statista.com/statistics/660982/us-consumer-beliefs-about-taste-selected-food-products/ (last visited February 19, 2025)
Consumer beliefs about the taste of food products in the United States in 2016, by category [Graph], Department of Agricultural Economics, October 14, 2016. [Online]. Available: https://www.statista.com/statistics/660982/us-consumer-beliefs-about-taste-selected-food-products/
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