This statistic displays the findings of a survey on the perception of the usefulness of feedback provided by online marketplaces about customer behavior among small and medium enterprises (SMEs) in Denmark in 2016. During the survey period, it was found that 31 percent of responding SMEs totally agreed that the information they received had been useful for the development or improvement of their products or services.
SMEs' view of the usefulness of online marketplaces feedback about customers in Denmark in 2016
Characteristic
Share of responding small and medium enterprises
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companies employing 1 to 250 employees in the retail and services
Method of interview
Computer-assisted telephone interviews (CATI)
Supplementary notes
Original survey question: "Please tell me to what extent you agree or disagree with the following statements on online marketplaces: The information you receive through the online marketplace about the behaviour and preferences of your customers is useful for the development or improvement of your products or services"
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European Commission. (June 7, 2016). SMEs' view of the usefulness of online marketplaces feedback about customers in Denmark in 2016 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/660017/denmark-perception-of-usefulness-of-online-marketplaces-feedback-about-customers-small-medium-enterprises/
European Commission. "SMEs' view of the usefulness of online marketplaces feedback about customers in Denmark in 2016." Chart. June 7, 2016. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/660017/denmark-perception-of-usefulness-of-online-marketplaces-feedback-about-customers-small-medium-enterprises/
European Commission. (2016). SMEs' view of the usefulness of online marketplaces feedback about customers in Denmark in 2016. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/660017/denmark-perception-of-usefulness-of-online-marketplaces-feedback-about-customers-small-medium-enterprises/
European Commission. "Smes' View of The Usefulness of Online Marketplaces Feedback about Customers in Denmark in 2016." Statista, Statista Inc., 7 Jun 2016, https://www.statista.com/statistics/660017/denmark-perception-of-usefulness-of-online-marketplaces-feedback-about-customers-small-medium-enterprises/
European Commission, SMEs' view of the usefulness of online marketplaces feedback about customers in Denmark in 2016 Statista, https://www.statista.com/statistics/660017/denmark-perception-of-usefulness-of-online-marketplaces-feedback-about-customers-small-medium-enterprises/ (last visited August 24, 2024)
SMEs' view of the usefulness of online marketplaces feedback about customers in Denmark in 2016 [Graph], European Commission, June 7, 2016. [Online]. Available: https://www.statista.com/statistics/660017/denmark-perception-of-usefulness-of-online-marketplaces-feedback-about-customers-small-medium-enterprises/