FIS: media equivalency of the Cross-Country Ski World Cup 2015-2016, by country

Published by Statista Research Department, Jun 29, 2016
The statistic displays the media equivalency of the International Ski Federation (FIS) Cross-Country World Cup 2015/2016, by country. During the 2015/2016 season, Sweden had the highest generated media value with an equivalency of approximately 146.4 million euros.

Media equivalency* of the International Ski Federation (FIS) Cross-Country World Cup 2015/2016, by country (in million euros)

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Source

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Release date

June 2016

Region

Austria, Europe, Czechia, Finland, France, Germany, Italy, Norway, Poland, Russia, Slovenia, Sweden, Switzerland

Survey time period

2015 to 2016

Supplementary notes

* The source adds the following information: "Media equivalency: In this value calculation, the visibility generated for the sponsor is expressed in equivalence to cost to advertise in the program in which exposure was generated. These rates are either determined through a 30’ Second CPT and the audience of the program in which the exposure took place or are taken from official rate cards provided by the broadcasters.".

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