The statistics shows data on the entity responsible for MarTech purchases worldwide as of May 2016. During a survey, five percent of responding marketers stated that the Head of IT was responsible for marketing technology purchases at their companies.
Who is responsible for marketing technology purchases at your company?
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Chief Martec. (August 13, 2016). Who is responsible for marketing technology purchases at your company? [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/659847/marketing-technology-purchases-responsible/
Chief Martec. "Who is responsible for marketing technology purchases at your company?." Chart. August 13, 2016. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/659847/marketing-technology-purchases-responsible/
Chief Martec. (2016). Who is responsible for marketing technology purchases at your company?. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/659847/marketing-technology-purchases-responsible/
Chief Martec. "Who Is Responsible for Marketing Technology Purchases at Your Company?." Statista, Statista Inc., 13 Aug 2016, https://www.statista.com/statistics/659847/marketing-technology-purchases-responsible/
Chief Martec, Who is responsible for marketing technology purchases at your company? Statista, https://www.statista.com/statistics/659847/marketing-technology-purchases-responsible/ (last visited August 24, 2024)
Who is responsible for marketing technology purchases at your company? [Graph], Chief Martec, August 13, 2016. [Online]. Available: https://www.statista.com/statistics/659847/marketing-technology-purchases-responsible/
