The statistics shows data on the entity responsible for MarTech purchases worldwide as of May 2016. During a survey, five percent of responding marketers stated that the Head of IT was responsible for marketing technology purchases at their companies.
Who is responsible for marketing technology purchases at your company?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Chief Martec. (August 13, 2016). Who is responsible for marketing technology purchases at your company? [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/659847/marketing-technology-purchases-responsible/
Chief Martec. "Who is responsible for marketing technology purchases at your company?." Chart. August 13, 2016. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/659847/marketing-technology-purchases-responsible/
Chief Martec. (2016). Who is responsible for marketing technology purchases at your company?. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/659847/marketing-technology-purchases-responsible/
Chief Martec. "Who Is Responsible for Marketing Technology Purchases at Your Company?." Statista, Statista Inc., 13 Aug 2016, https://www.statista.com/statistics/659847/marketing-technology-purchases-responsible/
Chief Martec, Who is responsible for marketing technology purchases at your company? Statista, https://www.statista.com/statistics/659847/marketing-technology-purchases-responsible/ (last visited December 31, 2024)
Who is responsible for marketing technology purchases at your company? [Graph], Chief Martec, August 13, 2016. [Online]. Available: https://www.statista.com/statistics/659847/marketing-technology-purchases-responsible/
