Consumer trust in advertising in the UK 2023, by medium & age

Published by Statista Research Department, Jun 7, 2024
During a 2023 survey fielded among adults in the United Kingdom, gauging their perception of advertising, it was found that 53 percent of respondents aged 18 to 34 stated that they trusted cinema advertising. Cinema was the most trusted medium among this age group. The most trusted medium among 35 to 54 year-olds was TV.

Trust in advertising among consumers in the United Kingdom (UK) in 2023, by medium and age

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Release date

June 2024

Region

United Kingdom

Survey time period

2023

Age group

18 years and older

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Statistics on " Advertising in the United Kingdom (UK) "

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Other statistics that may interest you Advertising in the United Kingdom (UK)

Market overview

6

Workforce

4

Market leaders

6

Traditional media

7

Digital media

6

Consumer perspective

8

Further related statistics

1

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Topics

TV advertising in the United KingdomAdvertising in the UKProgrammatic advertising in the UKTelevision advertising in the U.S.TV advertising worldwide
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