The statistics shows data on the presence of MarTech officers in U.S. companies as of May 2016. During a survey, four percent of responding marketers stated that there was no person on their marketing team who was mainly responsible for marketing technology use and they did not think it was necessary to have a dedicated person to own that in the next 12 months.
Share of companies in the United States indicating a presence of a MarTech officer in 2016
The survey was carried out among 532 marketers from the U.S., the UK, Germany, France, Spain, and Italy. No separate number for the U.S. was provided.
Question: Do you have a person on your marketing team who is mainly responsible for marketing technology use?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Forbes. (August 13, 2016). Share of companies in the United States indicating a presence of a MarTech officer in 2016 [Graph]. In Statista. Retrieved November 08, 2024, from https://www.statista.com/statistics/659740/marketing-technology-responsible/
Forbes. "Share of companies in the United States indicating a presence of a MarTech officer in 2016." Chart. August 13, 2016. Statista. Accessed November 08, 2024. https://www.statista.com/statistics/659740/marketing-technology-responsible/
Forbes. (2016). Share of companies in the United States indicating a presence of a MarTech officer in 2016. Statista. Statista Inc.. Accessed: November 08, 2024. https://www.statista.com/statistics/659740/marketing-technology-responsible/
Forbes. "Share of Companies in The United States Indicating a Presence of a Martech Officer in 2016." Statista, Statista Inc., 13 Aug 2016, https://www.statista.com/statistics/659740/marketing-technology-responsible/
Forbes, Share of companies in the United States indicating a presence of a MarTech officer in 2016 Statista, https://www.statista.com/statistics/659740/marketing-technology-responsible/ (last visited November 08, 2024)
Share of companies in the United States indicating a presence of a MarTech officer in 2016 [Graph], Forbes, August 13, 2016. [Online]. Available: https://www.statista.com/statistics/659740/marketing-technology-responsible/
