The graph shows data on action taken after seeing out-of-home ads in the United States as of April 2019. It was found that 20 percent of respondents watched a movie in the theater after seeing an OOH ad.
Actions taken after seeing billboards and out-of-home ads according to consumers in the United States as of April 2019
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Actions taken after seeing billboards and out-of-home ads according to consumers in the United States as of April 2019
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among respondents who have ridden as a passenger on a public bus or in a taxi, commuter rail or subway, or walked around town, city or downtown area and noticed any out-of-home advertising in the past month
Method of interview
Online survey
Supplementary notes
* For smartphone actions: n = 805 - OOH viewers who own a smartphone with internet access. Question: In the past year, which, if any, of the activities have you done after seeing a billboard or other out-of-home advertisement?
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OAAA. (May 20, 2019). Actions taken after seeing billboards and out-of-home ads according to consumers in the United States as of April 2019 [Graph]. In Statista. Retrieved April 03, 2025, from https://www.statista.com/statistics/659286/out-of-home-ad-actions-taken-usa/
OAAA. "Actions taken after seeing billboards and out-of-home ads according to consumers in the United States as of April 2019." Chart. May 20, 2019. Statista. Accessed April 03, 2025. https://www.statista.com/statistics/659286/out-of-home-ad-actions-taken-usa/
OAAA. (2019). Actions taken after seeing billboards and out-of-home ads according to consumers in the United States as of April 2019. Statista. Statista Inc.. Accessed: April 03, 2025. https://www.statista.com/statistics/659286/out-of-home-ad-actions-taken-usa/
OAAA. "Actions Taken after Seeing Billboards and Out-of-home Ads According to Consumers in The United States as of April 2019." Statista, Statista Inc., 20 May 2019, https://www.statista.com/statistics/659286/out-of-home-ad-actions-taken-usa/
OAAA, Actions taken after seeing billboards and out-of-home ads according to consumers in the United States as of April 2019 Statista, https://www.statista.com/statistics/659286/out-of-home-ad-actions-taken-usa/ (last visited April 03, 2025)
Actions taken after seeing billboards and out-of-home ads according to consumers in the United States as of April 2019 [Graph], OAAA, May 20, 2019. [Online]. Available: https://www.statista.com/statistics/659286/out-of-home-ad-actions-taken-usa/
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