The graph shows data on action taken after seeing out-of-home ads in the United States as of April 2019. It was found that 20 percent of respondents watched a movie in the theater after seeing an OOH ad.
Actions taken after seeing billboards and out-of-home ads according to consumers in the United States as of April 2019
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
among respondents who have ridden as a passenger on a public bus or in a taxi, commuter rail or subway, or walked around town, city or downtown area and noticed any out-of-home advertising in the past month
Method of interview
Online survey
Supplementary notes
* For smartphone actions: n = 805 - OOH viewers who own a smartphone with internet access. Question: In the past year, which, if any, of the activities have you done after seeing a billboard or other out-of-home advertisement?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
OAAA. (May 20, 2019). Actions taken after seeing billboards and out-of-home ads according to consumers in the United States as of April 2019 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/659286/out-of-home-ad-actions-taken-usa/
OAAA. "Actions taken after seeing billboards and out-of-home ads according to consumers in the United States as of April 2019." Chart. May 20, 2019. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/659286/out-of-home-ad-actions-taken-usa/
OAAA. (2019). Actions taken after seeing billboards and out-of-home ads according to consumers in the United States as of April 2019. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/659286/out-of-home-ad-actions-taken-usa/
OAAA. "Actions Taken after Seeing Billboards and Out-of-home Ads According to Consumers in The United States as of April 2019." Statista, Statista Inc., 20 May 2019, https://www.statista.com/statistics/659286/out-of-home-ad-actions-taken-usa/
OAAA, Actions taken after seeing billboards and out-of-home ads according to consumers in the United States as of April 2019 Statista, https://www.statista.com/statistics/659286/out-of-home-ad-actions-taken-usa/ (last visited July 27, 2024)
Actions taken after seeing billboards and out-of-home ads according to consumers in the United States as of April 2019 [Graph], OAAA, May 20, 2019. [Online]. Available: https://www.statista.com/statistics/659286/out-of-home-ad-actions-taken-usa/
