Minority groups featured in ads vs. share in population in the UK 2015

Published by Statista Research Department, Dec 6, 2016
This statistic shows the share of minority groups featured in advertisements compared to their share in the overall population in the United Kingdom (UK) in 2015. Individuals registered as disabled accounted for nearly 18 percent of the UK population but made up less than 0.1 percent of individuals portrayed in advertising.

Share of minority groups featured in advertisements compared to share in total population in the United Kingdom (UK) in 2015

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Source

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Release date

December 2016

Region

United Kingdom

Survey time period

2015

Supplementary notes

* Based on 1,340 TV and press ads of more than 40 UK brands ** Based on ONS data 2011/2014

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Overview

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Brands and products

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Radio, print, and OOH advertising

6

TV and display advertising

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Digital and online advertising

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Social media advertising

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Public opinion on advertising

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