Video ad viewability rate in Italy 2015-2016, by platform

Viewability rate of video advertising in Italy in 2015 and 2016, by platform

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Release date

July 2016

Region

Italy

Survey time period

April 2016

Supplementary notes

* Video viewability data for YouTube based on Google's Active measurement technology including both data from across the web (desktop, mobile, and tablet) and mobile in-app ads.
** Video viewability across the web based on Google's Active measurement technology including both data from across the web (desktop, mobile, and tablet) and mobile in-app ads, not including YouTube. Figure for 2015 does not inlude mobile app viewability.

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