This statistic shows the viewability rate of video advertising in Italy in 2015 and 2016, broken down by platform. In 2016, 91 percent of video ads across YouTube were viewable, which was two percent more than in 2015.
Viewability rate of video advertising in Italy in 2015 and 2016, by platform
* Video viewability data for YouTube based on Google's Active measurement technology including both data from across the web (desktop, mobile, and tablet) and mobile in-app ads.
** Video viewability across the web based on Google's Active measurement technology including both data from across the web (desktop, mobile, and tablet) and mobile in-app ads, not including YouTube. Figure for 2015 does not inlude mobile app viewability.
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Google. (July 15, 2016). Viewability rate of video advertising in Italy in 2015 and 2016, by platform [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/658138/video-ads-viewability-rate-by-platform-in-italy/
Google. "Viewability rate of video advertising in Italy in 2015 and 2016, by platform." Chart. July 15, 2016. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/658138/video-ads-viewability-rate-by-platform-in-italy/
Google. (2016). Viewability rate of video advertising in Italy in 2015 and 2016, by platform. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/658138/video-ads-viewability-rate-by-platform-in-italy/
Google. "Viewability Rate of Video Advertising in Italy in 2015 and 2016, by Platform." Statista, Statista Inc., 15 Jul 2016, https://www.statista.com/statistics/658138/video-ads-viewability-rate-by-platform-in-italy/
Google, Viewability rate of video advertising in Italy in 2015 and 2016, by platform Statista, https://www.statista.com/statistics/658138/video-ads-viewability-rate-by-platform-in-italy/ (last visited December 26, 2024)
Viewability rate of video advertising in Italy in 2015 and 2016, by platform [Graph], Google, July 15, 2016. [Online]. Available: https://www.statista.com/statistics/658138/video-ads-viewability-rate-by-platform-in-italy/
