This statistic shows the penetration rate of connected TV users in the United States from 2015 to 2020. In 2015, 46.9 percent of the U.S. population were using connected TVs.
Penetration rate of connected TV users in the United States from 2015 to 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (November 17, 2016). Penetration rate of connected TV users in the United States from 2015 to 2020 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/658070/connected-tv-penetration-in-the-us/
eMarketer. "Penetration rate of connected TV users in the United States from 2015 to 2020." Chart. November 17, 2016. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/658070/connected-tv-penetration-in-the-us/
eMarketer. (2016). Penetration rate of connected TV users in the United States from 2015 to 2020. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/658070/connected-tv-penetration-in-the-us/
eMarketer. "Penetration Rate of Connected Tv Users in The United States from 2015 to 2020." Statista, Statista Inc., 17 Nov 2016, https://www.statista.com/statistics/658070/connected-tv-penetration-in-the-us/
eMarketer, Penetration rate of connected TV users in the United States from 2015 to 2020 Statista, https://www.statista.com/statistics/658070/connected-tv-penetration-in-the-us/ (last visited November 18, 2024)
Penetration rate of connected TV users in the United States from 2015 to 2020 [Graph], eMarketer, November 17, 2016. [Online]. Available: https://www.statista.com/statistics/658070/connected-tv-penetration-in-the-us/
