This statistic shows the results of a survey that asked in-house PR professionals to name the largest item on which PR budget was spent in their company in the United Kingdom (UK) in 2016. The survey found that 12.9 percent of respondents stated that media relations was the main item on which PR budget was allocated.
Distribution of public relations budget spend in the United Kingdom (UK) in 2016
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CIPR. (March 1, 2017). Distribution of public relations budget spend in the United Kingdom (UK) in 2016 [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/657687/leading-areas-of-pr-budget-spend-uk/
CIPR. "Distribution of public relations budget spend in the United Kingdom (UK) in 2016." Chart. March 1, 2017. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/657687/leading-areas-of-pr-budget-spend-uk/
CIPR. (2017). Distribution of public relations budget spend in the United Kingdom (UK) in 2016. Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/657687/leading-areas-of-pr-budget-spend-uk/
CIPR. "Distribution of Public Relations Budget Spend in The United Kingdom (Uk) in 2016." Statista, Statista Inc., 1 Mar 2017, https://www.statista.com/statistics/657687/leading-areas-of-pr-budget-spend-uk/
CIPR, Distribution of public relations budget spend in the United Kingdom (UK) in 2016 Statista, https://www.statista.com/statistics/657687/leading-areas-of-pr-budget-spend-uk/ (last visited March 13, 2025)
Distribution of public relations budget spend in the United Kingdom (UK) in 2016 [Graph], CIPR, March 1, 2017. [Online]. Available: https://www.statista.com/statistics/657687/leading-areas-of-pr-budget-spend-uk/