This statistic shows the results of a survey among publishers on the planned distribution of direct and programmatic advertising impression sales over the next 12 months in the United Kingdom (UK). As of May 2016, UK publishers expected more than 50 percent of ad impressions to be sold via programmatic in the next year.
Planned distribution of direct and programmatic advertising impression sales by publishers in the United Kingdom (UK) as of May 2016
Characteristic
Share of impressions
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AOL, & InsightsNow. (September 1, 2016). Planned distribution of direct and programmatic advertising impression sales by publishers in the United Kingdom (UK) as of May 2016 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/657407/publisher-plans-direct-vs-programmatic-ad-sales-in-the-uk/
AOL, und InsightsNow. "Planned distribution of direct and programmatic advertising impression sales by publishers in the United Kingdom (UK) as of May 2016." Chart. September 1, 2016. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/657407/publisher-plans-direct-vs-programmatic-ad-sales-in-the-uk/
AOL, InsightsNow. (2016). Planned distribution of direct and programmatic advertising impression sales by publishers in the United Kingdom (UK) as of May 2016. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/657407/publisher-plans-direct-vs-programmatic-ad-sales-in-the-uk/
AOL, and InsightsNow. "Planned Distribution of Direct and Programmatic Advertising Impression Sales by Publishers in The United Kingdom (Uk) as of May 2016." Statista, Statista Inc., 1 Sep 2016, https://www.statista.com/statistics/657407/publisher-plans-direct-vs-programmatic-ad-sales-in-the-uk/
AOL & InsightsNow, Planned distribution of direct and programmatic advertising impression sales by publishers in the United Kingdom (UK) as of May 2016 Statista, https://www.statista.com/statistics/657407/publisher-plans-direct-vs-programmatic-ad-sales-in-the-uk/ (last visited July 22, 2024)
Planned distribution of direct and programmatic advertising impression sales by publishers in the United Kingdom (UK) as of May 2016 [Graph], AOL, & InsightsNow, September 1, 2016. [Online]. Available: https://www.statista.com/statistics/657407/publisher-plans-direct-vs-programmatic-ad-sales-in-the-uk/