This statistic shows the results of a survey among publishers on the planned distribution of direct and programmatic advertising impression sales over the next 12 months in the United Kingdom (UK). As of May 2016, UK publishers expected more than 50 percent of ad impressions to be sold via programmatic in the next year.
Planned distribution of direct and programmatic advertising impression sales by publishers in the United Kingdom (UK) as of May 2016
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AOL, & InsightsNow. (September 1, 2016). Planned distribution of direct and programmatic advertising impression sales by publishers in the United Kingdom (UK) as of May 2016 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/657407/publisher-plans-direct-vs-programmatic-ad-sales-in-the-uk/
AOL, und InsightsNow. "Planned distribution of direct and programmatic advertising impression sales by publishers in the United Kingdom (UK) as of May 2016." Chart. September 1, 2016. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/657407/publisher-plans-direct-vs-programmatic-ad-sales-in-the-uk/
AOL, InsightsNow. (2016). Planned distribution of direct and programmatic advertising impression sales by publishers in the United Kingdom (UK) as of May 2016. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/657407/publisher-plans-direct-vs-programmatic-ad-sales-in-the-uk/
AOL, and InsightsNow. "Planned Distribution of Direct and Programmatic Advertising Impression Sales by Publishers in The United Kingdom (Uk) as of May 2016." Statista, Statista Inc., 1 Sep 2016, https://www.statista.com/statistics/657407/publisher-plans-direct-vs-programmatic-ad-sales-in-the-uk/
AOL & InsightsNow, Planned distribution of direct and programmatic advertising impression sales by publishers in the United Kingdom (UK) as of May 2016 Statista, https://www.statista.com/statistics/657407/publisher-plans-direct-vs-programmatic-ad-sales-in-the-uk/ (last visited December 22, 2024)
Planned distribution of direct and programmatic advertising impression sales by publishers in the United Kingdom (UK) as of May 2016 [Graph], AOL, & InsightsNow, September 1, 2016. [Online]. Available: https://www.statista.com/statistics/657407/publisher-plans-direct-vs-programmatic-ad-sales-in-the-uk/
