This statistic indicates the expectations of American consumers of using virtual assistants or messaging platforms to conduct purchases or obtain customer service in the next year, as of 2016. At that time, 36 percent of respondents believed they would be making purchases via a messaging platform, such as Facebook Messenger, within a year.
Consumer likelihood of purchasing or contacting customer service via virtual assistant or messaging platform, as of 2016
Characteristic
...any type of virtual assistant (like Amazon's Alexa or Apple's Siri)
...any type of messaging platform (like FB Messenger)
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Aspect. (October 26, 2016). Consumer likelihood of purchasing or contacting customer service via virtual assistant or messaging platform, as of 2016 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/657241/united-states-consumer-expectations-of-chat-or-virtual-assistant-use/
Aspect. "Consumer likelihood of purchasing or contacting customer service via virtual assistant or messaging platform, as of 2016." Chart. October 26, 2016. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/657241/united-states-consumer-expectations-of-chat-or-virtual-assistant-use/
Aspect. (2016). Consumer likelihood of purchasing or contacting customer service via virtual assistant or messaging platform, as of 2016. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/657241/united-states-consumer-expectations-of-chat-or-virtual-assistant-use/
Aspect. "Consumer Likelihood of Purchasing or Contacting Customer Service via Virtual Assistant or Messaging Platform, as of 2016." Statista, Statista Inc., 26 Oct 2016, https://www.statista.com/statistics/657241/united-states-consumer-expectations-of-chat-or-virtual-assistant-use/
Aspect, Consumer likelihood of purchasing or contacting customer service via virtual assistant or messaging platform, as of 2016 Statista, https://www.statista.com/statistics/657241/united-states-consumer-expectations-of-chat-or-virtual-assistant-use/ (last visited October 02, 2024)
Consumer likelihood of purchasing or contacting customer service via virtual assistant or messaging platform, as of 2016 [Graph], Aspect, October 26, 2016. [Online]. Available: https://www.statista.com/statistics/657241/united-states-consumer-expectations-of-chat-or-virtual-assistant-use/
