In 2023, Malaysia recorded the highest value of beauty and skincare product imports in the past six years, with nearly 550 million U.S. dollars. This was an increase of approximately 26 million U.S. dollars compared to the previous year.
A market for K-beauty
According to a study on the popularity of South Korean beauty products in 2022, about 65 percent of Malaysian respondents said that K-beauty cosmetics and skincare were popular in the country. This could be attributed to the current trend of K-pop and K-drama which has reached Malaysia. The Southeast Asian country imported K-beauty products worth more than 62 million U.S. dollars in 2023.
The influence of social media on Malaysian beauty trends
The source did not provide a date of publication. The date here reflects the date of access.
Beauty and skincare products here refer to commodities under the Harmonized System code 3304: beauty or make-up preparations and preparations for the care of the skin, incl. sunscreen or suntan preparations (excl. medicament); manicure or pedicure preparations
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Trade Map. (July 10, 2024). Import value of beauty and skincare products in Malaysia from 2018 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/656420/malaysia-make-up-and-skin-care-imports/
Trade Map. "Import value of beauty and skincare products in Malaysia from 2018 to 2023 (in million U.S. dollars)." Chart. July 10, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/656420/malaysia-make-up-and-skin-care-imports/
Trade Map. (2024). Import value of beauty and skincare products in Malaysia from 2018 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/656420/malaysia-make-up-and-skin-care-imports/
Trade Map. "Import Value of Beauty and Skincare Products in Malaysia from 2018 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 10 Jul 2024, https://www.statista.com/statistics/656420/malaysia-make-up-and-skin-care-imports/
Trade Map, Import value of beauty and skincare products in Malaysia from 2018 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/656420/malaysia-make-up-and-skin-care-imports/ (last visited December 22, 2024)
Import value of beauty and skincare products in Malaysia from 2018 to 2023 (in million U.S. dollars) [Graph], Trade Map, July 10, 2024. [Online]. Available: https://www.statista.com/statistics/656420/malaysia-make-up-and-skin-care-imports/
