China: apparel sales value 2023

In 2023, the sales value of apparel in China amounted to over one trillion yuan, up from about 900 billion yuan in the previous year. This indicated a year-over-year growth of over 12 percent, much higher than the overall retail sales growth in China.

Chinese fashion consumers

The world has witnessed the rise of China’s fashion market in recent years. Chinese per capita spending on clothing and shoes has grown over threefold in the last two decades. In 2023, China remained the world’s second-largest apparel market. Nowadays, cashed-up Chinese fashion consumers value not only good quality but also unique designs. Compared to the older generations, millennials are willing to spend more on clothes.

Rise of domestic brands

With the popularity of China-chic (also known as "Guochao", the fashion trends and styles that reflect Chinese culture and aesthetics), Chinese consumers showed an increasing passion for domestic apparel brands. In 2023, Bosideng held the second-largest market share in China's women’s wear market, positioned just behind Uniqlo. There were 37 listed apparel companies in China, Heilan Home ranked first among them in terms of market value as well as operating income.

Retail sales of apparel in China from 2013 to 2023 (in billion yuan)

Characteristic	Sales in billion yuan
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Release date

June 2024

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Region

China

Survey time period

2013 to 2023

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of June 2024).

The data only covers retail sales recorded by wholesale companies with an annual revenue of at least 20 million yuan and retail companies with an annual revenue of at least five million yuan.

The source did not provide a date of publication. The date used here is the access date.

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