In 2018 it was calculated that the United States led the pack in terms of out-of-home advertising spending , having invested 7.4 billion U.S dollars in the medium that year. Its closest competitor was Japan, with OOH ad spend reaching 4.6 billion U.S dollars in the measured period. Closing the top six was the UK at 1.1 billion dollars outdoor ad expenditures in 2018.
Leading out-of-home advertising countries worldwide in 2018, by OOH ad spend
(in billion U.S. dollars)
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eMarketer. (February 7, 2019). Leading out-of-home advertising countries worldwide in 2018, by OOH ad spend (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/656165/share-ooh-ad-spend/
eMarketer. "Leading out-of-home advertising countries worldwide in 2018, by OOH ad spend (in billion U.S. dollars)." Chart. February 7, 2019. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/656165/share-ooh-ad-spend/
eMarketer. (2019). Leading out-of-home advertising countries worldwide in 2018, by OOH ad spend (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/656165/share-ooh-ad-spend/
eMarketer. "Leading Out-of-home Advertising Countries Worldwide in 2018, by Ooh Ad Spend (in Billion U.S. Dollars)." Statista, Statista Inc., 7 Feb 2019, https://www.statista.com/statistics/656165/share-ooh-ad-spend/
eMarketer, Leading out-of-home advertising countries worldwide in 2018, by OOH ad spend (in billion U.S. dollars) Statista, https://www.statista.com/statistics/656165/share-ooh-ad-spend/ (last visited November 22, 2024)
Leading out-of-home advertising countries worldwide in 2018, by OOH ad spend (in billion U.S. dollars) [Graph], eMarketer, February 7, 2019. [Online]. Available: https://www.statista.com/statistics/656165/share-ooh-ad-spend/
