TV advertising revenue of Rai's general-interest channels 2019-2021, by type

Published by
Michele Majidi,
Mar 22, 2024
In 2021, the advertising revenue of general-interest channels of Italy's national public broadcasting company Rai − Radiotelevisione Italiana S.p.A. amounted to 569 million euros. That was 11.5 percent higher than the result reported in 2019, before the pandemic. Of the 2021 figure, 352.1 million euros (or 62 percent) came from commercials. Rai's TV license fee revenue increased by five percent in 2021.

TV advertising revenue of general-interest channels of Rai − Radiotelevisione Italiana S.p.A. from 2019 to 2021, by type (in million euros)

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Release date

2022

Region

Italy

Survey time period

2019 to 2021

Supplementary notes

Data prior to 2020 was retrieved from earlier releases.

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Rai (Radiotelevisione Italiana)Newspaper industry in ItalyVideo gaming in ItalyRadio industry in ItalyDigital advertising in Italy
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